Michael Manser, Director, HumanFIRST, Mechanical Engineering
Traffic fatalities are a significant issue for society, especially for those who live in rural environments. On a state and national level, two distinct demographic groups emerge with the highest risk of traffic fatalities: teen drivers (under 20 years old) and older drivers (age 65 and above). To significantly reduce traffic fatalities, it is necessary to implement traffic safety interventions designed to target each of these high-risk groups. The current study employed focus groups and structured questionnaires administered to each age group of at-risk drivers, and a draft final report has been submitted to the project sponsors. The data obtained from this study can be employed to support recommendations for the type and form of interventions likely to be most effective and acceptable within each risk group and community area.