Though more people are killed on the roads every month than died in the World Trade Center attack in 2001, Americans can't seem to muster much outrage about the death rate from motor vehicle crashes.
University of Minnesota experts Max Donath, mechanical engineering professor and director of the ITS Institute, and Nic Ward, director of the HumanFIRST Program, along with state safety officials Kathryn Swanson, director of the state's Office of Traffic Safety, and Anne Beers, assistant commissioner in the Department of Public Safety and former head of the State Patrol, discuss what can be done to reduce fatal crashes in the May 2006 issue of Minnesota Medicine. The Toward Zero Deaths partnership is cited as an example of a coordinated and system-wide effort to improve traffic safety. What's more, ITS technologies can play a big role in dramatically reducing traffic deaths.
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http://www.mnmed.org/publications/MNMed2006/May/feature-peota.htm